The average website converts 2-3% of visitors. That means 97 out of 100 people leave without taking action. We design and build the pages, funnels, and user experiences that turn that 2% into 5%, 10%, or higher – without spending an extra pound on advertising.
The average website converts just 2–3% of its visitors into leads. That means 97 out of every 100 people who land on your site leave without taking action. Even a modest improvement – from 2% to 4% – doubles your leads without spending a single extra pound on advertising.
At Lead Gems, we don’t build pages that look nice. We build pages that convert. Every design decision, every piece of copy, every button placement is driven by data and tested against real performance.
We build and optimise conversion funnels for our own brands with our own money on the line. AdvisorFlow’s two-stage qualifying funnel converts at 3.5x the industry average for financial services. We apply the same methodology to every client.
Because scaling traffic to a page that doesn’t convert is just scaling your waste. Most agencies ignore website performance entirely and focus on driving more visitors. We fix the conversion layer first, so every pound of ad spend works harder from day one.
| What most agencies do | What Lead Gems does |
|---|---|
| Send traffic to your homepage | Build dedicated landing pages for each campaign and service, each with a single conversion goal |
| Ignore what happens after the click | Design and optimise the entire lead-to-sale journey: landing page, form, follow-up, booking |
| Launch and leave | Run continuous A/B testing on headlines, CTAs, form length, and layout - improving performance every month |
| Report on traffic and clicks | Report on conversion rate, cost per lead, and funnel drop-off points |
| Rely on gut feeling for page design | Use heatmaps, session recordings, and user behaviour data to inform every design decision |
We improve your conversion rate first so you get more results from the same ad spend.
A landing page has one job: get the visitor to take a specific action. Not browse. Not explore. Act. The best landing pages are ruthlessly focused – one message, one offer, one clear call to action.
Most businesses make the mistake of sending paid traffic to their homepage. Homepages are designed for browsing. Landing pages are designed for converting. The difference in performance is typically 2–5x.
Your website is your most important sales asset. It’s where prospects go to decide whether to trust you, and first impressions are formed in under 50 milliseconds. A slow, cluttered, outdated website doesn’t just look unprofessional – it actively costs you business.
At Lead Gems, we build websites that are designed around one goal: converting visitors into leads. Every page has a purpose. Every section earns its place. Nothing is there because it “looks nice” – it’s there because it moves prospects closer to getting in touch.
UX (User Experience) and UI (User Interface) optimisation is the process of reducing friction in the user journey. Every unnecessary click, confusing layout, slow page load, or unclear CTA is a point where prospects drop off. UX/UI optimisation identifies and eliminates those friction points.
Conversion Rate Optimisation (CRO) is the systematic process of increasing the percentage of visitors who take action. It’s not about opinions or aesthetics – it’s about data. Every change is tested, measured, and validated.
Every small CRO/UX improvements can have significant impact. Across our projects, we typically see:
When you’re spending £2,000+ per month on advertising, a 25% improvement in conversion rate is equivalent to getting £500 of extra leads for free, every single month. UX/UI optimisation has one of the highest ROI profiles of any marketing investment.
Book a free growth call. We will audit your current conversion rate and show you exactly where you’re losing prospects.
A dedicated landing page almost always outperforms a homepage by 2–5x because it’s focused on a single conversion action.
Under 3 seconds. Each additional second reduces conversions by approximately 7%.
Comprehensive UX/UI work typically improves conversion rates by 20–50%, which directly reduces your effective cost per lead.
Conversion Rate Optimisation is the systematic process of increasing the percentage of visitors who take action, using data, testing, and user behaviour analysis.
A comprehensive CRO typically improves conversion rates by 20–50%, which directly reduces effective cost per lead.
