Lead Gems was founded to do one thing: help UK businesses grow through measurable, performance-driven marketing. No vanity metrics. No wasted spend. Just strategies that generate revenue.
Lead Gems was built on a simple observation: too many businesses were spending money on marketing with no idea whether it was working. Agencies would report on clicks and impressions while their clients had no more revenue to show for it. We set out to change that. With over 20 years of combined experience across Google PPC, Meta advertising, SEO, and marketing automation, we built an agency that only reports on what matters – leads generated, cost per acquisition, and revenue driven.
We don’t just run campaigns for clients. We also build and operate our own lead generation brands, investing our own capital in the same strategies we deploy for our partners. If it doesn’t work for us, we don’t sell it to you. Today, Lead Gems serves businesses across the UK – from financial advisers and solicitors to dental practices and specialist service providers – delivering the leads, systems, and automation they need to grow predictably.
Google PPC, Meta (Facebook & Instagram), and LinkedIn campaigns. Every campaign is structured, tested, and optimised for cost-per-lead. We capture high-intent prospects and reach your ideal clients through targeted social advertising.
SEO, AEO (AI Engine Optimisation), and GEO (Geo-Targeted SEO). We build long-term organic visibility across traditional search, AI-powered search tools, and local search results.
CRM setup, email marketing, AI automation, chatbots, funnels, and UX/UI design. We build the infrastructure that turns clicks into booked appointments and enquiries into revenue.
Managing Partner
Oversees client partnerships and service delivery, ensuring every campaign meets our quality standards and every partner sees measurable return on their investment.
Director of Marketing
Oversees brand strategy, partner relationships, and the operational backbone that ensures consistent campaign performance and lead quality across every client.
Head of Performance Media
Manages all paid advertising campaigns across Google, and Meta - optimising for performance, testing creative, and driving down cost-per-lead every single day.
Head of Paid Social & CRO
Leads paid social strategy across Meta and LinkedIn, and owns conversion rate optimisation turning more clicks into leads and more leads into revenue across every campaign.
Head of Data & Analytics
Owns performance tracking, reporting, and data strategy across all campaigns. Specialises in analytics, and conversion rate optimisation to ensure every decision is driven by data.
Head of Growth
Leads business development and growth strategy, identifying new market opportunities and ensuring every client engagement is structured for long-term success.
We would rather deliver ten qualified leads than a thousand clicks. Every metric we report on ties directly to your bottom line.
Real-time dashboards, campaign reporting, and pipeline visibility at all times. You always know what’s running, what it costs, and what it’s delivering.
We build relationships, not transactions. Our exclusive territory model and performance-first approach ensure partners see sustained, compounding returns.
