The Challenge

This boutique firm specialising in contractor and small business accounting was losing ground to online accountancy platforms offering fixed-fee packages. Their website generated almost no organic traffic, and they had no paid advertising in place. New clients came exclusively through referrals, which had slowed significantly post-pandemic.

They needed to reach contractors and freelancers actively searching for accountancy services – people already looking to switch from their current provider or set up their first limited company.

The Solution

• Launched targeted Google PPC campaigns focused on high-intent keywords: contractor accountant, limited company accountant, IR35 advice, small business accountant in [region]
• Built a comparison-style landing page positioning the firm against online platforms – emphasising personal service, dedicated accountant, and proactive tax planning
• Implemented SEO content strategy: 2 blog posts per month targeting common contractor accounting questions (allowable expenses, dividend vs salary, IR35 status)
• Set up automated lead nurture with a 3-part email sequence: tax savings calculator results, case study, and consultation booking link
• Configured CRM pipeline with lead scoring based on company turnover and service requirements

The Results

“The leads are exactly the type of clients we want – contractors with real businesses who value proper advice. And the SEO content is now generating enquiries without us spending a penny on ads for those leads.” – Practice Director