The Challenge

This family-run plumbing and heating company in Greater Manchester had three engineers and enough work to keep busy, but growth was entirely dependent on word of mouth and Checkatrade. The owner wanted to reduce his reliance on third-party platforms (which charged per lead and shared enquiries with competitors) and build his own direct lead pipeline.

His website existed but had never been optimised. His Google Business Profile was incomplete. He had 12 Google reviews despite 8 years in business.

The Solution

• Launched Google PPC campaigns targeting emergency plumber, boiler repair, boiler installation, and central heating engineer keywords across Greater Manchester postcodes
• Fully optimised Google Business Profile: complete service list, service areas, photos of actual work, weekly posts, and correct categories
• Implemented automated review requests: after every completed job, an SMS was sent with a direct link to leave a Google review
• Built a simple booking form landing page with prominent phone number, trust signals (Gas Safe registered, 8+ years, 5-star rated), and an automated SMS confirmation
• Set up missed-call text-back automation – any missed call automatically triggered an SMS: “Sorry we missed your call. We’ll ring you back within 15 minutes.”

The Results

“I was paying Checkatrade and getting the same leads as four other plumbers. Now I get my own leads, at a lower cost, and they’re only coming to me. The review automation alone has transformed my Google ranking.” – Company Owner